THE BODY SHOP

NETWORKED:

DEFINITION : Networked is a relationship that generally involve activities that related with business. It’s more to relationship between entrepreneurs with another parties outside the business organization. Parties that involve with entrepreneurs in this network is customer, supplier, bank, government, accountancy, business society, Professional agency and so on.

   Networked is a process  hat rely with any interaction and changing that happen, at least two person involve. Most of the business research is conduct between 2 individual (dyadic is relationship) (Larson, 1992). Actually the relationship on the business network can be made more than 2 individual (triads relationship). This kind of relationship can establish a network chain between businessman and external parties.

ENTREPRENEUR : DATIN MINA CHEACH FOONY

COMPANY : RAMPAI NIAGA SDN.BHD. THE BODY SHOP

EXPLANATION :

             Datin mina come from Ipoh, Perak knows as entrepreneurs, characterized by the networked. She is the person responsible for bringing the franchise into Malaysia. The body shop is a chain of stores selling cosmetics and personal care, such as bath items, spa and fragrance. It is based by Dame Anita Roddick in England in 1976. There are now 2000 The body shop around the world with 77 million users. The body shop started with her partnership, Mariam Tun Sulaiman. That women is a wife to his husband friend.

Puan Mariam is a successful entrepreneur. Datin mina manage trading activities while puan Mariam manage public relation affairs. Their business is growing rapidly. Datin mina got a idea to grow her business to the south east Asia. After 20 years involve in retail industry, she’s realize that some of the customer won’t have much time to shopping. She’s take the step to introduce the new concept that is The Beauty Shop at Home, the product are sold using party system used by Tupperware Company

Beside that, new strategy that had been done is sell on-line and through catalo as used by Avon company. With the combined of L’Oreal and The body shop at United Kingdom, The Body Shop product is to be expected to become stable and strong.