OUTCOME
ORIENTED :
DEFINITION:
Oriented towards efficiency someone viable entrepreneurs are always looking for
ways to increase the productivity of the company and himself. Improved
productivity means withdraw or provide services at a cost which is more economical
or faster time without affecting the performance of the production. Only in
this way, waste can be oriented. Individuals who pay, waste can be avoided.
Individuals who pay attention to efficiency or his company will try desperately
to use business information or good management methods to correct the level of
efficiency in terms of the use of raw materials, capital, manpower, plant and
machinery and technology.
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ENTREPRENEUR : WAN MOHD. LONG WAN ARIFFIN
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COMPANY: NOOR ARFA HOLDINGS SDN.BHD
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EXPLANTION :
Arfa
Noor Holding is one of batik and songket celebrated in Terengganu, namely Noor
Arfa Craft Complex, which is located in an industrial area in Cendering,
Terengganu. Noor Arfa Holdings Sdn Bhd, was given the Entrepreneur Award 2011
in the category of corporate Mara. Name Noor Arfa Batek also the result
initials Hijerah Noor and her husband Wan Mohd Ariffin Wan Long. They are also known for its
unique and patterns produced was favoured by the public and meet the tastes of
the public. Noor Arfa Holdings Sdn Bhd factory will not only be in the state
but also opened in Melaka. Noor Arfa Batik founder, Wan Mohamed Ariffin Wan
Long began to engage with the current Youth batik became a laboratory assistant
in handicraft Malaysia in the 1970s. There in Berlin start learning how to make
batik. Soon he knew Noor Hijerah which has now become a wife and also the
Executive Director of the participating craft Malaysian Handicraft Development
Authority (LKKM), Kota Bharu, Kelantan in the late 70s. After marriage, Noor
Hijerah follow her husband and settled in Kuala Terengganu. This is where
everything begins. Realizing the serious interest and his wife in the field of
handicrafts, the Wan Mohd. Ariffin ensure Hijerah dream come true.
He started this business on a small scale
in the backyard of their rent in the village of Tanjung, Kuala Terengganu with
a capital deposit RM1,000 and RM5,000 loan Mara and his wife, Puan Noor Hanafi
Hijerah. The first product produced by Noor Arfa Batek is batik kaftan. In the
initial stage, the product nor where arfa own. Despite the many challenges and
obstacles and no less tired. According to the founder nor arfa - a traveller
tells why he did not come up with designs favoured tourists as well. A more
contemporary design. His words were like inspired him to produce more
contemporary. According to Wan Mohd Ariffin at an early stage, namely in 1980,
he performed operations on a part-time co-worker is his wife, they also handle
marketing and sales operations. However, when demand picks up, the couple began
expanding and took 10 workers.
With
the support bank loans of RM50,000, they opened a workshop production branch in
Jalan Sultan Zainal Abidin and Kampung Aur, Cendering Simpang Empat, Kuala
Terengganu. A year later, Noor Arfa Batek operations continue to expand the
number of employees increased to 25. Finally, after 26 years of struggling, Mr.
Wan Mohamed Ariffin now able to have a batik factory in Industrial Area
Cendering, Kuala Terengganu, assisted by 200 workers and has Terengganu batik
producing 150 products. Noor Arfa Batik currently has six branches throughout
the country, two in Malaysia, two in Terengganu, one each in Selangor and
Kedah.
Edit
By - Siti Nur Athirah
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